Variety Hitmakers Brunch 2024
Variety’s annual Hitmakers Brunch returned to nya studios WEST in Los Angeles, bringing together some of the biggest names in music to celebrate the top songs, producers, and rising stars of the year. The 2024 Hitmaker of the Year award was presented to Charli XCX, whose bold, signature "brat" green aesthetic heavily influenced the event’s visual direction. Inspired by the work of artist James Turrell, the stage design featured striking white elements that transformed throughout the program with dynamic lighting effects, creating a visually immersive experience. Attendees included Shaboozey, Benson Boone, Doechii, Olivia Rodrigo, Lana Del Rey, Jack Antonoff, and more.
The arrivals experience featured a brat-green carpet leading to a blue-to-green ombré step-and-repeat, while the prefunction area was enclosed with brat-green sheer panels, setting the stage for the main event. Throughout the venue, signage installations highlighted 2024’s Top 25 Songs, reinforcing the event’s celebration of the year’s most influential music. A seamless blend of lighting, sound, and custom branding created a sophisticated yet vibrant atmosphere, making the Variety Hitmakers Brunch an unforgettable tribute to the industry’s biggest talents.
Variety Hitmakers Brunch 2024
CLIENT: Variety
TYPE: Awards Show + Industry Celebration
LOCATION: Los Angeles, CA.
ACTUALIZATION: A high-profile brunch event celebrating the top artists, producers, and songwriters of the year, featuring a sleek, immersive design inspired by James Turrell’s artistry and Charli XCX’s signature “brat” aesthetic.
OUR ROLE:
3D Renderings + Sketches
Scenic Fabrication
Stage Design + Lighting Integration
Event Production + Project Management
Arrivals Area + Step-and-Repeat
