Kérastase Club x Emily Ratajkowski
Kérastase launched its new Elixir Ultime Hair Oil and introduced Emily Ratajkowski as its brand spokesperson with an opulent rooftop event at Penthouse 64 of the Chateau Marmont in Los Angeles. Produced by Stoelt Productions, the midsummer soirée embodied the luxury and sophistication of Kérastase with an immersive "World of Kérastase" experience, combining vintage elegance and modern glamor.
Guests, including top media influencers, journalists, and professional hairdressers, explored a dazzling infinity room inspired by the product's luminous gold packaging. The master bedroom was transformed with baroque-style frames, vintage hair tools, and 1960s Kérastase imagery, creating a nostalgic Parisian-chic salon. On the terrace, a DJ spun vinyl as attendees enjoyed champagne and hors d’oeuvres, soaking in the ambiance and sunset views of the Sunset Strip.
Kérastase Club x Emily Ratajkowski
CLIENT: Kérastase
TYPE: Luxury Product Launch + Influencer Event
LOCATION: Chateau Marmont, Los Angeles
ACTUALIZATION: An exclusive rooftop event featuring an infinity room, vintage salon decor, and engaging social media activations to celebrate the brand’s luxury positioning and introduce Emily Ratajkowski as the new face of Kérastase.
OUR ROLE:
Floor Plans + Elevations
Conceptual Sketches + 3D Renderings
Fabrication of Infinity Room
Set Design + Styling
Rigging, Lighting + Audio
Custom Signage + Graphics
Baroque Prop Sourcing
On-Site Coordination
A/V Support
