Aaliyah for M·A·C Launch Event
M·A·C Cosmetics celebrated the launch of its highly anticipated Aaliyah collection with an unforgettable event at NeueHouse in Hollywood. The evening paid tribute to the legendary R&B icon whose music and style continue to inspire fans worldwide. Hosted by M·A·C and featuring a special DJ set by Mark Ronson, the event was a vibrant celebration of Aaliyah’s enduring legacy.
Inspired by 90s glam, the collection showcased shades that honored Aaliyah's trailblazing influence in music, film, and fashion. Attendees immersed themselves in the era with nostalgic decor and activations designed to evoke the spirit of Aaliyah’s iconic aesthetic, making the event as timeless as the star herself.
M·A·C Cosmetics: Aaliyah Launch Event
CLIENT: M·A·C Cosmetics
TYPE: Collection Launch + Tribute Event
LOCATION: Hollywood, CA.
ACTUALIZATION: An immersive and nostalgic launch event celebrating Aaliyah’s legacy with 90s-inspired decor, interactive activations, and a star-studded DJ performance.
OUR ROLE:
Event Design + Conceptualization
Floor Plans & Elevations
Set Design + Fabrication
Signage + Graphics
Lighting + Audio/Visual Production
DJ + Talent Coordination
On-Site Production + Event Management
