Dave & Buster’s Banana For Scale
Stoelt Productions partnered with Mother New York to create a truly bananas activation for Dave & Buster’s. At the heart of Hollywood, a massive 40-foot-wide by 21-foot-tall internally lit inflatable banana was installed to promote the brand’s “Banana for Scale” campaign. The installation riffed on the popular meme to emphasize the size of Dave & Buster’s 40-foot “Wow Wall,” a massive 9-screen TV setup capable of showcasing multiple sports games simultaneously.
The playful pop-art-inspired banana became an eye-catching landmark on Hollywood Boulevard, visible day and night thanks to its custom internal lighting. This unique installation drew significant attention, generating millions of impressions while serving as a bold, creative nod to the humor and spectacle of Dave & Buster’s brand. From 3D rendering and fabrication to its striking nighttime glow, this larger-than-life activation turned heads and sparked conversations across Los Angeles.
Dave & Buster’s “Banana for Scale”
PARTNER & CLIENT: Mother New York (for Dave & Buster’s)
TYPE: Brand Activation + Large-Scale Installation
LOCATION: Hollywood & Highland, Los Angeles
ACTUALIZATION: A 40-foot by 21-foot internally lit inflatable banana promoting Dave & Buster’s “Banana for Scale” campaign, showcasing the size of its 9-screen “Wow Wall” TV display.
OUR ROLE:
Concept Execution + Design
3D Rendering + Fabrication
Installation Oversight
Lighting Integration
