Gymshark x Whitney Simmons v3
Stoelt Productions partnered with Gymshark to design and execute an inspiring two-day brand experience celebrating Whitney Simmons’ third collaboration with the fitness brand. Held at City Market Social House in Los Angeles, the 10,000-square-foot activation combined a retail pop-up, panel discussions, interactive activities, and photo-ready moments to embody the event's theme of “Celebration of Progress.” The activation highlighted Simmons’s positive and inclusive approach to fitness, showcasing how growth and effort lead to progress.
The thoughtfully curated space featured curved walls, illuminated arches, and a muted color palette of white-gray, dusty rose, green eucalyptus, and terracotta, inspired by the collection. Guests enjoyed photo opportunities and a custom-designed retail store anchored by a circular dressing room. Panel discussions addressed topics like mental health, body positivity, and business, while outdoor food and beverage areas offered Simmons’ favorite healthy snacks. The event created a memorable space for community building, connection, and creativity.
Gymshark x Whitney Simmons “Celebration of Progress”
CLIENT: Gymshark
TYPE: Immersive Brand Experience + Product Launch
LOCATION: Los Angeles, CA.
ACTUALIZATION: A two-day activation featuring panel discussions, a fully functioning retail pop-up, interactive activities, and photo-ready installations to celebrate progress and fitness.
OUR ROLE:
Event Concept + Design
Space Design + Styling
Custom Fabrication (Retail Fixtures, Arches, Vignettes)
Production + Build Management
Guest Experience Coordination
