Instagram x Met Gala Experience
Stoelt Productions partnered with Sun-ny Side Up to design, fabricate, and produce the Instagram Met Gala Experience at the iconic 10,000-square-foot penthouse of The Mark Hotel in New York City. The immersive, three-part event series celebrated the glamour and creativity of the Met Gala while providing unique opportunities for IG creators and executives to engage with the event in real time.
The experience included a war room for Instagram executives, a Livestream red carpet viewing party for IG creators featuring shoppable closets and interactive content stations, and a custom-designed Reels booth. Stoelt Productions delivered technical precision and creative innovation, integrating lighting, sound reinforcement, and live-streaming capabilities, making the penthouse a hub of Met Gala activity and content creation.
Instagram Met Gala Experience
CLIENT: Sun-ny Side Up (for Instagram)
TYPE: Immersive Event Activation + Digital Integration
LOCATION: New York, NY
ACTUALIZATION: A three-part Instagram Met Gala experience featuring a war room for executives, a Livestream viewing party with shoppable closets, interactive content moments, and a custom soundproof Reels booth linked to a QR-code-driven microsite for red carpet content creation.
OUR ROLE:
Event Concept + Design
Reels Booth Design + Fabrication
Technical Production (Lighting, Sound, Screens)
Live-Streaming Integration
Content Creation Integration (Microsite + QR Code Experience)
