Giorgio Armani Fiat 500e Launch Rodeo Drive
The North American launch of the FIAT 500e Giorgio Armani Collector’s Edition took place on November 20th at the Giorgio Armani boutique on Rodeo Drive, transforming one of Beverly Hills’ most iconic streets into an elevated luxury experience. The event drew an exclusive guest list of celebrities, VIPs, and industry tastemakers, with appearances from will.i.am, Ashley Park, Giancarlo Esposito, and other notable figures. The boutique and its surrounding area were designed to reflect the sophistication and prestige of both brands, with a charcoal carpet entrance, curated lighting, and an elegant outdoor lounge for guests to gather, sip Champagne, and take in the unveiling. DJ Shai provided the evening’s soundtrack, setting the tone for an atmosphere of style, exclusivity, and celebration.
A street-side vehicle reveal created a striking centerpiece for the event, seamlessly blending fashion and automotive innovation. Guests mingled inside the boutique, where Giorgio Armani’s latest designs were on display, while outside, press, photographers, and influencers captured content to amplify the launch across social media. The evening was a showcase of Italian craftsmanship and luxury lifestyle, providing an immersive experience that went beyond a typical automotive debut. The synergy between FIAT and Giorgio Armani was brought to life through meticulous event execution, refined branding elements, and an atmosphere that balanced high fashion with modern innovation.
FIAT x Giorgio Armani
CLIENT: Phoenix Media Group (For Fiat & Giorgio Armani)
TYPE: Luxury Product Launch + Brand Collaboration Event
LOCATION: Giorgio Armani Boutique, Rodeo Drive, Beverly Hills
ACTUALIZATION: Stoelt Productions transformed Rodeo Drive into a luxury showcase, executing production design, fabrication, and on-site management to deliver a seamless, high-end experience that embodied the elegance and exclusivity of both FIAT and Giorgio Armani.
OUR ROLE:
Event Production + Project Management
Scenic Fabrication + Installations
On-Site Logistics + Execution
