Byrdie Beauty Lab
In the midst of the pandemic, the Byrdie Beauty Lab redefined virtual events, transforming their annual event into an engaging, studio-quality experience that blurred the lines between online and in-person. Originally planned as a multi-day pop-up on Melrose Boulevard, this annual celebration of beauty pivoted to an innovative virtual format, delivering eight hours of curated content focused on beauty, self-care, and well-being.
Breaking away from traditional virtual event platforms, Stoelt Productions partnered with Byrdie to deliver a production that felt more like a live TV broadcast than a standard Zoom call. Hosted at Goya Studios in Los Angeles, the event featured a sleek, minimalistic set, a large stage for four-person panels, and cutting-edge production techniques, including jib cameras and dynamic multi-angle shots. This innovative approach garnered major industry accolades, such as a Shorty Award for Digital Pivot and a Platinum Viddy Award for Virtual Events.
The event seamlessly blended premium production with interactive touchpoints. Remote attendees received custom kits with webcams, microphones, and lighting to enhance their experience, while the first 800 registrants were sent curated beauty boxes to follow along with hands-on masterclasses. With engaging programming like yoga sessions, live tutorials, and panel discussions, coupled with rigorous on-site COVID safety measures, the Byrdie Beauty Lab set a new benchmark for virtual events, combining creativity, interaction, and safety at every turn.
Byrdie Beauty Lab
CLIENT: Byrdie
TYPE: Brand Virtual Event + Hybrid Broadcast
LOCATION: Los Angeles, CA.
ACTUALIZATION : An eight-hour virtual event featuring live panel discussions, masterclasses, and tutorials on beauty and self-care. Attendees engaged with curated beauty boxes and remote kits, while on-site production adhered to strict COVID-19 safety measures.
OUR ROLE:
Event Concept + Design
Venue Procurement
Set Design + Fabrication
Technical Production (Cameras, Lighting, Switching)
Livestreaming + Recording
Custom Digital Assets
COVID Compliance + Testing
