Rainbow High x Shadow High Pop Up
Stoelt Productions partnered with MGA Entertainment to create an extraordinary 30,000-square-foot pop-up event in Los Angeles, celebrating the popular Rainbow High and Shadow High doll lines. The activation transported attendees into the colorful and contrasting worlds of the two toy lines, offering vibrant photo moments, engaging activities, and a unique on-site retail store. The event kicked off with an exclusive VIP gathering for influencers and collectors, followed by a sold-out public event that captivated fans of all ages.
The design concept leaned into the playful rivalry between Rainbow High’s bold, multicolored aesthetic and Shadow High’s dramatic grayscale style. Interactive elements such as life-sized doll packages, a blacklight chalk wall, and custom tote bag printing stations ensured fun and creativity at every turn. Lighting played a pivotal role in creating immersive environments, with LED uplights, moving spots, and neon accents bringing each brand’s world to life. This immersive event delivered an unforgettable experience for children, collectors, and influencers alike.
Rainbow High x Shadow High Pop-Up
CLIENT: MGA Entertainment
TYPE: Brand Activation + Pop-Up Event
LOCATION: Melrose Ave., Los Angeles, CA.
ACTUALIZATION: A 30,000-square-foot pop-up celebrating Rainbow High and Shadow High with interactive installations, themed food and drink, and a retail store split into two distinct worlds inspired by the toy lines and animated series.
OUR ROLE:
Event Concept + Design
Space Design + Styling
Custom Fabrication (Photo Moments, Neon Chalk Wall, Retail Display)
Lighting + AV Integration
Activation Development (Tote Bag Printing, Digital Graffiti Wall)
Production + Build Management'
