Pandora x Sol Blume Festival | Immersive Listening Lounge Activation
There’s nothing quite like a spring music festival to set the stage for summer, and Sol Blume 2022 delivered a high-energy weekend at Sacramento’s Discovery Park, bringing together thousands of R&B, soul, and hip-hop fans. As the title sponsor, Pandora partnered with Stoelt Productions to create a one-of-a-kind immersive activation that offered festivalgoers an oasis to recharge—both themselves and their phones—while diving into the Sol Blume channel on Pandora.
Designed as a spacious retreat from the sun-drenched lawns, the Pandora Listening Lounge featured swinging chairs, shaded seating, and a vibrant, music-infused atmosphere. Festival attendees could take a break, enjoy curated playlists, and engage with Pandora’s digital streaming platform in an interactive and memorable way. This colorful brand experience seamlessly blended music, relaxation, and technology, reinforcing Pandora’s presence as a key player in the festival’s dynamic entertainment lineup.
Pandora x Sol Blume
CLIENT: Pandora
TYPE: Experiential Brand Activation at a Music Festival
LOCATION: Discovery Park, Sacramento, CA
ACTUALIZATION: Stoelt Productions designed and executed a branded lounge experience that provided festivalgoers with a comfortable retreat featuring interactive music streaming, charging stations, and social media-friendly engagement zones.
OUR ROLE:
Experiential Concept + Design
Scenic + Environmental Design
Technology + Charging Station Integration
Custom Build + Fabrication
Lounge + Seating Installation
Music Streaming + Digital Experience Implementation
Branding Integration + Signage
Interactive Touchpoints Design
Guest Experience + Engagement
Event Execution + On-Site Management
