Madewell Men’s Venice Store Opening
Stoelt Productions partnered with Madewell to celebrate the opening of its new men’s store on Abbot Kinney in Venice, California, with an unforgettable block party. The event brought together local makers, creatives, and the Venice community for a day of outdoor games, delicious street food, and fun, interactive brand activations. Guests explored the stylish new store while enjoying the vibrant atmosphere of the iconic neighborhood.
The event featured a sleek black-and-white design inspired by Venice’s laid-back yet stylish vibe, with local artist Eric Junker contributing custom artwork that was integrated throughout the space. Highlights included custom handkerchiefs, oversized chess & Connect Four boards, branded corn-hole & ring toss games, and plenty of photo ops of course. Guests sipped cold brews and spicy margaritas while savoring treats like handmade ice cream and cotton candy, creating a full festive-style celebration of Madewell Men’s arrival.
Madewell Men’s Venice Store Opening
CLIENT: Madewell
TYPE: Block Party + Store Opening Event
LOCATION: Abbot Kinney, Venice, CA
ACTUALIZATION: A community-driven block party featuring outdoor games, local street food, custom art activations, and branded experiences celebrating the grand opening of Madewell Men’s Venice store.
OUR ROLE:
Event Concept + Design
Production + Build Management
Custom Fabrication (Branded Games, Fence Banners, Ice Cream Cart)
Space Design + Styling
Artist Collaboration + Integration
Guest Experience Coordination
