Adidas Terrace Tour 2024 - Stop 6: Los Angeles
Adidas Fútbol Society concluded its six-city tour with a high-energy activation off Melrose Ave in West Hollywood from July 25-28, celebrating soccer nostalgia, club culture, and the highly anticipated matchup between Manchester United and Arsenal. This final stop introduced the adidas Archive Collection, featuring retro kits, jackets, and Gazelles from LA Galaxy, Inter Miami CF, LAFC, Timbers, and Sporting KC. A highlight of the space was the club lockers, doubling as a photo moment, while the bodega from past stops was transformed into a soccer-centric corner store, filled with memorabilia, vintage team photography, and a custom zine & newspaper stand.
The four-day event kicked off with a Manchester United takeover, featuring the global launch of their new kit, a panel talk with players, and a signing session. Day two merged Manchester United and Arsenal, bringing together both teams for an exclusive event and opening party. On day three, SoccerBible hosted its "On A Plate" brunch, celebrating the intersection of soccer and culture. Throughout the activation, fans engaged with retro-inspired photo studios, archival memorabilia displays, customization stations, and curated local food and cocktails, creating an immersive experience rooted in both history and the vibrant energy of the sport.
Adidas Terrace Tour 2024 - Stop 6: Los Angeles
CLIENT: .Monks (for Adidas)
TYPE: Brand Activation + Fan Engagement Experience
LOCATION: West Hollywood, Los Angeles
ACTUALIZATION: A multi-day activation celebrating the launch of the adidas Archive Collection, key club partnerships, and the highly anticipated Manchester United vs. Arsenal matchup with exclusive product drops, cultural moments, and fan experiences.
OUR ROLE:
Event Production + Project Management
Scenic Fabrication + Installations
Retail Experience + Product Displays
Custom Club Locker Photo Moment
Bodega Transformation + Prop Sourcing
Lighting, Audio + Video Integration
Signage + Graphics Fabrication
Venue Layout + Spatial Planning
Opening Launch Party Coordination (Catering, Bar, Activations)
Vendor Coordination + Onsite Management
