Adidas Terrace Tour 2024 - Stop 5: Miami
The fifth stop of the adidas Fútbol Society tour returned to Miami’s Wynwood Arts District from July 12-15, transforming a 6,000-square-foot space into a vibrant hub celebrating terrace culture and Copa América’s final matches. Produced by Stoelt Productions, the activation focused on the showdown between adidas-sponsored teams, Argentina and Colombia, and included an immersive environment filled with live art, cultural experiences, and high-energy fan engagement. A massive LED wall served as the centerpiece for watch parties, bringing fans together to cheer on their teams in an electrifying atmosphere.
Beyond the matches, the event featured a barbershop, an asado station, gaming tables, and a large outdoor block party, further enhancing the authentic fútbol celebration. Live murals were painted in real time, with artists capturing the essence of Argentina and Colombia as they battled for the championship. The space also honored Argentina’s Lionel Messi, a Miami fan favorite, alongside other notable adidas-sponsored players, incorporating their imagery and cultural influences throughout the venue. The Miami stop of the tour embodied adidas’ deep connection to fútbol culture, uniting fans, athletes, and creatives in a one-of-a-kind experience.
Adidas Terrace Tour 2024 - Stop 5: Miami
CLIENT: .Monks (for Adidas)
TYPE: Community Engagement Pop-Up + Immersive Watch Party
LOCATION: Wynwood Arts District, Miami
ACTUALIZATION: An immersive fútbol celebration bringing Miami fans together for Copa América’s final matches, featuring live art, interactive experiences, and adidas brand storytelling.
OUR ROLE:
Event Production + Project Management
Scenic Fabrication + Installations
Retail Experience + Product Displays
Logistics + Site Operations
Signage + Graphics Fabrication
Venue Layout + Spatial Planning
Vendor Coordination + Onsite Management
