Bioderma NAOS’ Launch & VIP Dinner
Bioderma made its U.S. event debut in grand style, hosting its first-ever stateside event at the historic Houdini Estate in Los Angeles. Designed to showcase the magic of micellar water, the evening began with a cocktail reception on the ground level, where guests were welcomed by LED-lit trees, a pink bottle-shaped photo moment, and an enchanting performance by a roaming magician. The picturesque venue set the stage for a night of beauty, science, and celebration, bringing together top skincare professionals, influencers, and Hollywood elites. Just as Bioderma’s micellar water effortlessly removes impurities, the event blended skincare innovation with a touch of magic.
Guests ascended the hillside under the estate’s waterfall to the main event lawn, where interactive experiences highlighted Bioderma’s Sensibio H2O Micellar Water. The space featured a mini-makeover station, a 5-foot bottle product display, and branded macaron towers. A set by DJ Michelle Pesce and a mind-bending performance by mentalist Riccardo Berdini added to the evening’s magic. The event concluded with inspiring speeches from NAOS CEO Jeremy Bayen and Doctor Mike, before an intimate private dinner brought the night to a luxurious close, leaving guests stunned by the wonders of skincare that works like magic.
BIODERMA U.S. Launch & Dinner
CLIENT: Bioderma NAOS
TYPE: Beauty & Skincare Activation + V.I.P. Influencer Engagement
LOCATION: Houdini Estate, Los Angeles
ACTUALIZATION: A high-touch, immersive brand event celebrating Bioderma’s U.S. debut and the Sensibio H2O Micellar Water, blending magic, skincare innovation, and luxury hospitality.
OUR ROLE:
Venue Scouting + Procurement
Event Production + Project Management
Scenic Fabrication + Installations
Lighting, Audio + Video Integration
Photo Moments + Brand Installations
Entertainment Coordination (DJ, Mentalist, & more)
VIP + Influencer Experience Design
Product Display + Interactive Elements
Signage + Graphics Fabrication
Catering + Beverage Experience
Private Dinner Coordination
