Adidas Terrace Tour 2024 - Stop 2: Los Angeles
Adidas Fútbol Society’s 2023 El Tráfico event transformed a space in the La Brea District into a vibrant celebration of soccer culture and community. Drawing inspiration from LA’s rich Latinx heritage and soccer fandom, the activation honored the rivalry between the city’s two iconic football clubs and introduced Mexico’s FMF Fed Kit ahead of Copa América. Highlights included a curated archival photography exhibit, a fan portrait studio, and custom locker prizing. The opening launch party elevated the celebration with LAG, LAFC, and FMF-inspired nail art, locally sourced Mexican cuisine, and team-themed signature cocktails.
The event also showcased the evolution of Adidas’ legendary Predator cleat, a retail bodega stocked with Adidas Originals and MLS jerseys, and a customization station where fans personalized their gear. Partnering with cultural icons like SoccerBible, Remezcla, and Bueno It Means Good, this pop-up activation tied together Adidas’ commitment to sport, community, and culture. This unforgettable celebration brought together the city’s passion for soccer, its diverse heritage, and the energy of its fans.
Adidas Terrace Tour 2024 - Stop 2: Los Angeles
CLIENT: .Monks (for Adidas)
TYPE: Soccer Culture Celebration + Brand Activation
LOCATION: Los Angeles, CA.
ACTUALIZATION: A dynamic activation celebrating soccer culture and community in Los Angeles, honoring the rivalry between LA’s football clubs and showcasing the FMF Fed Kit ahead of Copa América.
OUR ROLE:
Scenic Fabrication + Buildout
Venue Procurement
Archival Photography Gallery Installations
Propping + Decor Sourcing
Event Branding + Signage
Lighting, Audio, & Visual Installations
Fan Portrait Cyc Walls
Retro TV Wall & Tower Fabrication
On-Site Installation + Execution
Opening Launch Party Coordination (inclusive of catering, bar, nail art, and more)
