Adidas Terrace Tour 2024 - Stop 1: Miami
The Adidas Fútbol Society 2024 Tour launched with energy and passion, celebrating the game’s connection to Miami’s Latinx community. Set in the heart of the Miami Art District, this pop-up experience featured iconic fabricated elements including a 15’ x 40’ oak wall showcasing 2024 MLS team kits, a bodega offering Cafe Bustelo, and a retro-inspired 6’ tall TV tower. Guests enjoyed an array of immersive experiences, including jersey customization, exclusive T-shirts, and a 30-year retrospective of Predator cleats.
With live music, appearances by renowned athletes, interactive locker giveaways, and an exclusive retail showroom featuring the latest terrace styles and jerseys, the tour’s first stop seamlessly combined sport and culture.The event also spotlighted Miami’s cultural essence through a vibrant mural by local artist Juan Pablo Almonacid. The dynamic activation created a lively and inclusive space where soccer fans could celebrate their passion while connecting with the city’s vibrant community.
2024 adidas Fútbol Society Tour - Stop 1: Miami
CLIENT: .Monks (for Adidas)
TYPE: Soccer Pop-Up + Community Activation
LOCATION: Wynwood Walls, Miami, FL
ACTUALIZATION: The Adidas Fútbol Society Tour kicked off in Miami, transforming a 3,700 sq. ft. venue at Wynwood Walls into a vibrant soccer haven, blending culture, creativity, and community in a dynamic experience.
OUR ROLE:
Renderings + Floor Plans
Custom Fabrication
Scenic Buildout
Event Branding + Graphics
Propping + Decor Sourcing
On-Site Installation + Execution
