Oscar Enrollment Experiences
Stoelt Productions partnered with Oscar Health and Studio Butch to create an engaging open enrollment campaign featuring custom mobile activations across New York City, Miami, and Los Angeles. Designed to bring Oscar’s digital-first brand identity to life in physical form, the campaign included two key elements: branded vintage VW vans and a fleet of custom pushcarts. These activations allowed brand ambassadors to connect directly with potential clients, creating a personal and memorable health insurance experience.
The vintage VW vans, wrapped in Oscar’s signature branding, served as mobile lounges featuring swag displays, signage, and scalable decor for different locations. The pushcarts were engineered for flexibility and durability, with wooden pegboard displays, integrated folding tables, umbrellas, and colorful flags. Over two months, the campaign activated at 175 locations, offering face-to-face interactions and demonstrating Oscar’s commitment to accessibility and simplicity in health insurance.
Oscar Health Enrollment Experiences
CLIENT: Oscar Health
TYPE: Mobile Marketing Activation + Enrollment Campaign
LOCATION: New York City, Miami, Los Angeles
ACTUALIZATION: A multi-city mobile activation featuring branded vintage VW vans and customizable pushcarts designed for engaging, face-to-face conversations with potential clients during open enrollment.
OUR ROLE:
Van Procurement, Wrapping, Logistics & Support
3D Renderings & Shop Drawings
Engineering & Fabrication of Custom Elements:
Push Carts
Swag Displays
Totem Signage
Crating & Logistics
Deployment & Use Guidelines
