Lyft Car Wash
Lyft teamed up with Stoelt Productions to give its Los Angeles drivers a memorable and rewarding experience. As part of the #LyftCarWash campaign, the activation transformed the Showtime Car Wash with Lyft’s updated color palette and retro styling, creating a vibrant and engaging destination. The campaign, which ran all summer, offered $1 car washes to Lyft drivers, with 100% of proceeds benefiting the Susan G. Komen Foundation of Nevada. Over 10,000 cars were washed, making a significant community impact while celebrating Lyft’s drivers.
This creative campaign went beyond a simple car wash, it was transformed into an immersive, fully branded experience that captivated and engaged participants.The car wash was completely redesigned with custom signage, retro marquee installations, and a vibrant pink-and-purple palette reflective of Lyft’s signature colors. Dedicated lanes ensured seamless access for drivers, while costumed brand ambassadors added a playful and personal touch to the service. Thoughtful details, like custom ticket receipts and branded floor mats, reinforced Lyft’s appreciation for its drivers and created lasting impressions.
Lyft Car Wash Activation
CLIENT: Weiden & Kennedy (For Lyft)
TYPE: Community Engagement & Driver Appreciation Event
LOCATION: Los Angeles, CA.
ACTUALIZATION: A branded car wash experience offering $1 car washes to drivers, combining retro styling with community support by donating proceeds to the Susan G. Komen Foundation of Nevada.
OUR ROLE:
Location Scouting
Venue Contracting + Procurement
Exterior & Interior Painting
Custom Signage Design + Installation
Brand Ambassadors
Day-to-Day Operations Management
Premium Design + Distribution
Lighting + Audio Support
Campaign Launch Event
