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M·A·C Cosmetics hosted its bold and colorful Pro to Pro event in Los Angeles, bringing together the beauty industry’s elite for an unforgettable celebration of creativity and artistry. The standout feature of the event was four mirrored pyramid structures with cantilevered roofs, each illuminated by LED inlays in the floor. Nude models, painted to match the geometric patterns on the pyramids, further embodied the event's bold aesthetic and pushed the boundaries of traditional artistry.

The immersive environment seamlessly combined avant-garde design with live performance art, creating a dynamic and engaging space that captured M·A·C’s trailblazing spirit. The striking pyramids served as both a focal point and an interactive element, while vibrant lighting and geometric visuals transformed the venue into a living canvas of creativity. This event was a true testament to M·A·C's dedication to innovation and the artistry that defines its global reputation.

 

M·A·C Cosmetics Pro to Pro Event

CLIENT: M·A·C Cosmetics

TYPE: Immersive Artistry Event

LOCATION: Los Angeles, CA.

ACTUALIZATION: A visually striking event featuring mirrored pyramid structures, LED inlays, and live artistic performances that showcased M·A·C’s bold aesthetic and leadership in the beauty industry.

OUR ROLE:

  • Conceptual Sketches + 3D Renderings

  • Engineering + Fabrication of Mirrored Pyramid Structures

  • LED Integration + Programming

  • Propping + Scenic Design

  • Model Coordination + Artistic Body Painting

  • Lighting, Audio + Technical Production

  • Day-of Event Coordination


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Beatriz Caraballo

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I code the heck out of Squarespace and teach other designers how to do it too, one wtf at a time.

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