Variety Hitmakers Brunch 2022
Variety’s invitation-only Hitmakers Brunch was the ultimate celebration of the year’s biggest music stars, held on December 3, 2022, at City Market Social House in Los Angeles. The star-studded event drew a who’s-who of the music industry, including Dua Lipa, Selena Gomez, Jack Harlow, and Imagine Dragons.
The earth-tone color palette complemented massive floral arrangements accentuated by bamboo lanterns on stage. The lounge vignettes featured mid-century-styled plush seating, leather armchairs, and brass tables. The satellite bars, high boys, and decorative accents were crafted from solid wood.
To elevate this iconic annual gathering, the team at Variety tapped Stoelt Productions to lead production and deliver an updated and refreshed aesthetic. Taking inspiration from nature and the venue’s stunning raw interior, Stoelt Productions created a chic, sustainable experience that balanced elegance with eco-conscious creativity.
No detail was overlooked, from the tabletop with wood-handled flatware, wood chargers, and table numbers to the maple hardwood stage and DJ booth designs. Combining these sustainable elements gave the overall experience a chic, sophisticated look while being environmentally friendly.
Variety Hitmakers Brunch
CLIENT: VARIETY
TYPE: Award Show Brunch
LOCATION: Los Angeles, CA.
ACTUALIZATION: An invitation-only brunch celebrating the biggest names in music. The event emphasized a chic and sustainable aesthetic with natural materials, creating a sophisticated and environmentally friendly experience for attendees.
OUR ROLE:
Event Concept + Design
Custom Stage + DJ Booth Fabrication
Space Design + Styling
Materials Palettes + Design Direction
Lounge Vignettes + Decor Styling
Production + Build Management
Vendor Coordination
