Lyft Car Wash
A bold and eye-catching transformation of an iconic LA car wash, offering $1 washes to Lyft drivers while giving back to the community.
LYFT CAR WASH | LOS ANGELES
CHALLENGE:
Lyft wanted to celebrate its fifth anniversary in Los Angeles in a meaningful way—one that showed appreciation for its drivers while reinforcing its brand presence. A major challenge was finding a car wash capable of handling 300+ cars per day while maintaining a smooth, high-volume operation. The location also needed to be highly visible, well-trafficked, and structurally sound for a complete venue transformation.
INSIGHT:
Drivers are the backbone of Lyft’s success, and small, thoughtful perks create meaningful impact. Offering low-cost, high-value car washes while supporting a local charity provided drivers with a tangible reward while maximizing brand visibility at a high-traffic location.
SOLUTION:
Complete venue transformation with a full exterior and interior repaint in Lyft’s signature pink.
Custom retro signage and branding, including a marquee sign using LED bulbs and neon.
$1 car washes for Lyft drivers, with 100% of proceeds donated to the Los Angeles Regional Food Bank.
Brand ambassadors guiding drivers through a seamless and welcoming experience.
Automated tunnel branding, ensuring maximum Lyft exposure throughout the wash process.
Custom floor mats and receipts, reinforcing driver appreciation with every visit.
RESULTS & IMPACT:
10,000+ cars washed over the course of the activation.
Raised significant funds for the Los Angeles Regional Food Bank.
Massive brand visibility, with a high-traffic venue transformed into a full Lyft takeover.
A seamless, functional experience that gave back to drivers while engaging the broader LA community.
