Rubicon Kickoff | All Hands Meeting
The Rubicon Kickoff All Hands Meeting at The Wiltern in Los Angeles was no ordinary corporate gathering. Instead, it was a high-energy, rock-and-roll-inspired spectacle that set the tone for an electrifying year ahead. CEO Frank Addante, President Greg Raifman, and CFO Todd Tappin embraced the theme in full force, dressing as rockstars in true Bon Jovi fashion, coining the event “Rubi Con Jovi.” This unconventional approach infused the event with an energy that resonated across the company, breaking the mold of traditional corporate meetings and engaging employees like never before.
Taking place at the iconic Wiltern Theatre, the event was live-streamed simultaneously to seven locations around the world via Stoelt Productions’ website, ensuring that Rubicon employees globally could participate in the moment. The production featured a dynamic stage design, immersive lighting, and seamless integration of multimedia elements, creating a concert-like atmosphere while maintaining the core focus on company vision, goals, and leadership insights. The event blended humor, culture, and strategy, reinforcing Rubicon’s innovative and bold approach to leadership.
Rubicon Kickoff & All Hands Meeting
CLIENT: Rubicon
TYPE: Corporate Kickoff + All Hands Meeting
LOCATION: The Wiltern, Los Angeles, CA
ACTUALIZATION: A high-energy, rock-inspired corporate kickoff featuring leadership dressed as Bon Jovi, live-streamed to seven global locations, with an immersive stage production and engaging presentations.
OUR ROLE:
Corporate Event Production
Experience Design
Global Broadcast Coordination
Stage + Lighting Design for Concert-Inspired Theme
Live Streaming Execution to 7 Global Locations
Audio-Visual + Multimedia Integration
On-Site Technical + Production Management
Executive Presentation + Performance Coordination
