Pandora Summer Crush 2014
On August 9, 2014, Pandora hosted its annual back-to-school concert, Summer Crush, at the iconic Santa Monica Pier, featuring performances by Iggy Azalea, Rita Ora, and Magic. Designed as an exclusive, invite-only event, the 2,000-person concert targeted college students and young music fans, with invitations sent through Pandora’s Iggy Azalea station. The event transformed the historic pier into a high-energy music festival, with brand activations, interactive experiences, and prime sponsorships creating a unique, immersive atmosphere. Given the logistical complexities of the location, Stoelt Productions carefully navigated strict weight restrictions, space limitations, and public crowd control to successfully execute the large-scale production.
To manage the overwhelming foot traffic on a busy summer weekend, ticket holders were directed to an offsite check-in, ensuring a smooth entry process. The custom-built trailer stage allowed for an efficient setup within just a few hours, giving production teams ample time to integrate audio, lighting, and sponsor activations. Schick Quattro, Amazon Student, Capri Sun, and Kellogg’s Krave Chocolate created engaging brand experiences along the pier, from product giveaways and photo moments to interactive installations. With the ocean as a backdrop, an electrified audience, and a curated lineup of chart-topping artists, Pandora Summer Crush 2014 proved to be an unforgettable celebration of music, community, and back-to-school excitement.
Pandora Summer Crush 2014
CLIENT: Pandora
TYPE: Music Festival + Brand Activation
LOCATION: Santa Monica Pier, Los Angeles
ACTUALIZATION: A high-energy back-to-school concert featuring major music acts, exclusive brand activations, and a dynamic festival experience tailored to college students.
OUR ROLE:
Event Production + Project Management
Scenic Fabrication + Installations
Stage Design + Technical Production
Lighting, Audio, & Visual Execution
Sponsor Activation Integration
Festival Footprint Design + Guest Experience
Venue Logistics + Compliance Management
Crowd Flow & Security Coordination
