Spotify Pre-Grammy Event
Ahead of the Grammy Awards, Spotify hosted an exclusive pre-Grammy celebration at Atom Factory’s Culver City headquarters. The event brought together top industry executives, artists, and influencers for a night of music, technology, and networking. Guests included Miguel, Robyn, Solange, Kelly Rowland, and many notable music executives, creating a dynamic environment that blended industry power with cutting-edge entertainment. The space was transformed into an immersive experience, featuring vibrant LED lighting, projection mapping, and curated soundscapes provided by DJ Mary Mac.
The event design played into the modern, tech-forward nature of Spotify’s brand, with elements like interactive lighting installations and sponsor-branded projection displays seamlessly integrated throughout the venue. The atmosphere was elevated with creative uses of the Atom Factory space, including a library bathed in saturated colors, window glazing treatments, and vinyl decals. With a curated playlist blending nostalgic hits with contemporary favorites, the evening celebrated the intersection of music, technology, and culture—setting the stage for an exciting Grammy week.
Spotify Pre-Grammy Event
CLIENT: Spotify
TYPE: Pre-Grammy Party + Brand Activation
LOCATION: Atom Factory, Culver City, CA
ACTUALIZATION: A pre-Grammy celebration merging music and technology, featuring high-profile industry figures and artists in an immersive branded experience.
OUR ROLE:
Event Design + Production
Projection Mapping + LED Lighting
Space Design + Concepts
Custom Branded Installations
Graphic Design + Signage
Fabrication Oversight
Installation Oversight
