Pandora at SXSW Interactive 2016: The Connected Home Experience
Pandora expanded its presence at SXSW Interactive by transforming The Gatsby into the Pandora Powerhouse, an innovative space designed for both industry networking and immersive brand experiences. A highlight of this activation was the Connected Home, produced by Stoelt Productions, which brought to life the seamless integration of Pandora’s streaming technology across multiple smart devices. Featuring five fully outfitted rooms, the activation allowed guests to interact with iPad Air, Google Chromecast, TiVo, Xbox, and smart TVs, all playing Pandora-curated content tailored to different listener personas. To further enhance engagement, a custom-built interactive table housed a touch-screen computer, allowing attendees to explore Pandora’s ecosystem and discover new music.
Beyond the Connected Home, the Pandora Powerhouse served as a dynamic hub for client meetings, panel discussions, and exclusive networking events, creating a premium space for industry leaders to connect. Guests could enjoy music-themed cocktails, play ping-pong, and experience live demonstrations showcasing Pandora’s latest innovations in audio streaming and personalized recommendations. Pandora’s presence at SXSWi reinforced its commitment to bridging technology, entertainment, and consumer engagement. With a focus on experiential storytelling and interactive design, the activation successfully positioned Pandora at the forefront of music-tech innovation at SXSW Interactive.
Pandora: SXSW Interactive 2016
CLIENT: Pandora
TYPE: Festival Activation + Interactive Technology Activation
LOCATION: Austin, Texas
ACTUALIZATION: An immersive “Connected Home” experience where guests explored Pandora’s technology across multiple smart devices, paired with industry panels, networking, and interactive entertainment.
OUR ROLE:
Event Design + Production
Space Design + Concepts
Fabrication of Connected Home Experience
Installation of Interactive Kiosks + Smart Technology Integration
Interactive Exhibit Development
Custom Branded Interactive Table with Embedded Touchscreen
Scenic Build + Installation Oversight & On-Site Execution
