M·A·C Cosmetics at SXSW
At SXSW, M·A·C Cosmetics brought music and beauty together with an exclusive performance by Tinashe to celebrate the launch of her Eye Shadow x Nine palette from the Future Forward collaboration. Held at Palazzo Lavaca, the event merged beauty, music, and culture in a stylish, intimate setting. The courtyard featured a beautiful grand chandelier upon entry, and guests enjoyed a full bar, a live DJ, and dedicated photo opportunities.. As Tinashe performed a high-energy 40-minute set, including hits like "2 On," "Party Favors," and "Ride of Your Life," the event reinforced M·A·C’s commitment to celebrating trendsetting artists and cutting-edge collaborations.
Stoelt Productions executed a seamless event build, integrating custom branding, immersive lighting, and a striking stage design to enhance the experience. A M·A·C-branded backdrop framed the performance space, while an additional branded installation provided a stylish setting for guest photo opportunities. The bar and DJ setup kept energy high throughout the night, ensuring a lively, interactive experience. With its fusion of music, beauty, and culture, the event successfully amplified the Future Forward campaign, making a bold statement for M·A·C’s presence at SXSW.
M·A·C Cosmetics at SXSW
CLIENT: M·A·C Cosmetics
TYPE: Product Launch + Music Activation at a Festival
LOCATION: Palazzo Lavaca, Austin, TX
ACTUALIZATION: Stoelt Productions designed and executed a branded live music experience, integrating staging, lighting, and immersive event production for an exclusive M·A·C x Tinashe performance.
OUR ROLE:
Concept + Design
Production + Fabrication Oversight
Custom Branded Performance Space
Photo Backdrop
Immersive Lighting + Stage Design
DJ Setup
Seamless Event Execution + On-Site Management
