Pandora SXSW 2016
SXSW 2016 took over Austin once again, transforming the city into a dynamic hub of music, technology, film, and cultural innovation. With thousands of attendees, hundreds of performances, and groundbreaking product launches, the festival maintained its reputation as one of the most influential events in the world. President Barack Obama made history as the first sitting U.S. president to speak at the festival, emphasizing the role of technology in civic engagement. The year also saw an explosion of virtual reality demonstrations, autonomous vehicle discussions, and startup showcases, solidifying SXSW as a premier space for forward-thinking innovation. The music portion of SXSW featured unforgettable performances from artists like Drake, Jhené Aiko, Anderson .Paak, and Deftones, while brand activations across multiple industries brought an interactive element to the festival.
Stoelt Productions produced a massive 25,000 sq. ft. footprint on 6th Street, creating an immersive space for live music performances, sponsor activations, and digital brand experiences. With only five days to build, the team flawlessly executed five custom activations for FedEx, Scott’s, Olay, Chick-fil-A, and roaming activations for Caesars Palace and Bud Light. A 4' x 40' 4mm LED marquee displayed daily artist lineups, social media handles, and live stream information, while over 140’ of cantilevered LED lighting illuminated the streetscape as day turned to night. A massive 8' neon sign with 144 spokes became a striking visual element facing Waller Creek, and the 7,000 sq. ft. artist village featured custom-built Edison walls, reverse channel letters, a content trailer, an outdoor lounge, and two hospitality tents. With performances streaming live and only 30 minutes for changeovers between sets, Stoelt Productions once again delivered a high-energy, flawlessly executed event at SXSW.
Pandora SXSW 2016
CLIENT: Pandora
TYPE: Large-Scale Music, Technology, & Brand Activation Event
LOCATION: Austin, TX.
ACTUALIZATION: A multi-industry festival featuring live performances, keynote speakers, technology showcases, and brand activations, bringing together artists, innovators, and thought leaders for an immersive experience.
OUR ROLE:
Large-Scale Event Production + Logistics
Venue Transformations + Build-Outs
Sponsor Activation Design + Execution
LED Marquee Design + Digital Content Integration
Custom Lighting + Environmental Enhancements
Live Streaming Coordination
Artist Lounge + Hospitality Design
On-Site Production Management
