New York City Football Club x Adidas Party at the Plaza
Adidas and NYCFC celebrated the launch of the club’s third kit with a dynamic pregame fan fest, "The Party at the Plaza," at Citi Field. The activation aimed to merge NYC’s iconic park vibe with soccer culture, creating an immersive experience for fans to connect with their team and community.
Guests were treated to refreshing aguas frescas, branded tote bags, and a nostalgic NYC park-inspired setting. Featuring interactive elements, custom-designed spaces, and memorable photo opportunities, the event brought together thousands of fans to celebrate their love for NYCFC and the beautiful game.
Adidas Soccer Selects at MLS All-Star Weekend
CLIENT: Jam3 (Adidas)
TYPE: Brand Activation + Fan Experience
LOCATION: Citi Field, New York
ACTUALIZATION: An NYC park-inspired fan fest featuring aguas frescas, tote bags, and interactive photo moments created an engaging environment to celebrate the NYCFC third kit launch.
OUR ROLE:
Event Design + Execution
Fabrication of Branded Elements
Custom Aguas Frescas Cart with Collapsible Openings
Printed Wood Signage + LED Scrolling Banner
Wheat-Pasted Photo Op Design + Custom Seating
Turf Integration + Authentic Park Picnic Tables
Production Management
Installation Oversight
