Atlanta United FC x Adidas Third Kit Launch Celebration
Adidas and Atlanta United FC unveiled "The 404 Kit," the team’s third kit, with a dynamic celebration at The Bank nightclub in Atlanta. The event highlighted the city’s vibrant culture, featuring a mix of nostalgic and modern elements, such as an ATL Legends Wall with tributes to iconic figures like Dominique Wilkins, Usher, and Monica, along with retro-inspired decor like plastic-wrapped couches and vintage TVs. Guests enjoyed custom ATL-themed cocktails and an upbeat playlist of Atlanta classics.
The celebration included an immersive airbrush Adidas Atelier, where attendees customized T-shirts and bucket hats inspired by the new jersey design. Partnering with Atlanta-based artist FRKO, Stoelt Productions incorporated direct-print wood cutouts, gallery wraps, and a custom airbrushed backdrop, capturing the city’s artistic energy. A surprise performance by Waka Flocka Flame and Roscoe Dash, turned the celebration into an unforgettable night and a stunning tribute to Atlanta’s culture, community, and energy.
Atlanta United FC x Adidas Third Kit Launch
CLIENT: Jam3 (Adidas)
TYPE: Brand Activation + Art Experience
LOCATION: Atlanta, GA.
ACTUALIZATION: A vibrant celebration blending Atlanta’s culture with the launch of "The 404 Kit," featuring retro decor, custom airbrushed merch, local artistry, and a surprise musical performance.
OUR ROLE:
Creative Concept Development
Set Design + Fabrication
Event Branding + Graphics
Decor Elements + Nostalgic Styling
Audio + Visual Coordination
Event Management + Production Oversight
