Adidas Soccer Selects at MLS All-Star Weekend
Adidas Originals brought their signature blend of sport and culture to Washington, D.C., for the MLS All-Star Weekend, partnering with Stoelt Productions and Jam3 to create an immersive "Soccer Selects" mobile shopping experience. This innovative activation celebrated soccer’s cultural influence while providing attendees with an unforgettable blend of shopping, style, and community.
The Soccer Selects setup featured custom oak shelving, brass fixtures, and integrated LED lighting, creating a sleek shopping environment. Guests browsed Adidas' latest fits via iPads and received a complimentary vintage jersey with every purchase. The experience also included cold beverages, plush lounge furniture, and a photo booth to capture All-Star memories.
Adidas Soccer Selects at MLS All-Star Weekend
CLIENT: Jam3 (for Adidas Originals)
TYPE: Brand Activation + Mobile Retail Experience
LOCATION: Washington, D.C., MLS All-Star Weekend
ACTUALIZATION: A terrace-inspired mobile shopping experience celebrating soccer culture and style, allowing attendees to shop exclusive Adidas fits, receive vintage jerseys as gifts with purchase, and enjoy lounge areas, cold beverages, and interactive photo moments.
OUR ROLE:
Conceptual Design + Rendering
Custom Fabrication
Integrated LED Lighting Design
Retail Display Setup
Photo Booth Activation
On-Site Logistics + Execution
