Automotive News Congress
The Automotive News Congress was a landmark event timed with the Detroit Auto Show, showcasing innovations from over 40 leading automotive brands. This one-day extravaganza offered attendees an immersive experience filled with exhibitions, thought-provoking panel discussions, and meaningful networking opportunities. Set against the backdrop of Crain Communications World Headquarters, the event combined cutting-edge automotive advancements with dynamic engagement opportunities.
Guests explored a sprawling event footprint that included a 10,000 sq. ft. main structure tent for exhibitions and panels, a 6,000 sq. ft. auxiliary tent for food and beverage, and eight additional support tents for talent and logistics. Attendees enjoyed gourmet offerings from six food trucks and capped the day with a lively outdoor cocktail party. The event perfectly married the excitement of the auto show with the sophistication of a world-class congress.
Automotive News Congress
CLIENT: Automotive News (Crain Communications)
TYPE: Industry Congress + Corporate Conference
LOCATION: Crain Communications World Headquarters, Detroit, MI.
ACTUALIZATION: A multi-tent activation featuring immersive exhibits, gourmet food trucks, panel discussions, and an outdoor cocktail party, providing an engaging experience for industry leaders and attendees.
OUR ROLE:
Event Design + Layout Planning
Fabrication + Setup of 6 Structure Tents
Installation of Flooring, Carpeting, and Décor
Integration of Lighting, Audio/Visual, and HVAC System
Coordination of 3 Power Plants for Event Operations
Production of Gourmet Food + Beverage Areas
Talent + Logistics Support Tents
Executive Restroom Trailer Management
Event Buildout + Installation Oversight (10-Day Timeline)
