M·A·C Viva Glam Press Junket | Miley Cyrus
M·A·C Cosmetics unveiled its Viva Glam campaign featuring Miley Cyrus, continuing the brand’s legacy of bold, fearless beauty with a hot pink lipstick and shimmering magenta Lipglass. As the face of the campaign, Miley brought her signature high-energy style to the shoot, embodying the daring and unapologetic spirit of Viva Glam. All proceeds from the collection supported the M·A·C AIDS Fund, dedicated to helping those affected by HIV/AIDS worldwide.
The campaign shoot featured a custom-built backdrop, produced by Stoelt Productions and perfectly tailored to match the vibrant, disco-inspired aesthetic envisioned by Miley and the M·A·C creative team. The backdrop seamlessly blended bold pink hues, oversized graphic elements, and dynamic textures, creating a visually striking setting for the campaign’s imagery. Every detail was meticulously crafted to ensure that the M·A·C Viva Glam campaign came to life with stunning impact, providing the perfect stage for Miley’s electrifying presence.
M·A·C Viva Glam Press Junket
CLIENT: M·A·C Cosmetics
TYPE: Campaign Photoshoot
LOCATION: Los Angeles, CA.
ACTUALIZATION: Stoelt Productions designed and built the full campaign backdrop, ensuring a high-impact visual setting that aligned with Miley Cyrus’ creative vision for Viva Glam.
OUR ROLE:
Custom-Built Backdrop Design + Production
Campaign Set Fabrication
Vibrant Color Integration + Design Elements
