La Prairie | Skin Caviar Press Launch
Hosted in a sophisticated gallery setting, the La Prairie Skin Caviar Press Launch was a luxuriously immersive experience designed to introduce editors to the brand’s latest innovation in skincare. Attendees arrived to the experience in intimate groups of twelve, moving through a branded entryway that set the tone for the exclusive unveiling. Inside, a multimedia-rich environment blended cutting-edge technology with high-end design, creating an elevated and interactive showcase of the product’s science and craftsmanship.
Custom-fabricated kiosks displayed the Skin Caviar collection, while floor-to-ceiling projections enveloped the space, dynamically shifting in response to guests' movements. As editors navigated through the event, sensor-triggered multimedia revealed immersive visuals and videos that told the story behind the product’s molecular science. A 3D-printed molecular structure, encased in an elegant display, served as a striking visual representation of La Prairie’s advanced formulation. The experience culminated in a Q&A session with skincare experts and doctors, deepening attendees’ understanding of the brand’s innovation.
La Prairie | Skin Caviar Press Launch
CLIENT: La Prairie
TYPE: Luxury Beauty Launch + Press Event
LOCATION: New York, NY
ACTUALIZATION: A high-tech, gallery-style immersive experience blending interactive projections, custom kiosks, and scientific storytelling to unveil the latest Skin Caviar innovation.
OUR ROLE:
Experiential Design + Brand Storytelling
Custom Fabrication
Immersive Projection Mapping + Interactive Visuals
Triggered Multimedia Integration
3D-Printed Display Design + Execution
Backlit LED Museum-Quality Prints + Art Curation
Technical Direction + Event Production
On-Site Production Management
