Gymshark x @Growingannanas – United We Sweat
Gymshark partnered with fitness influencer @Growingannanas for an intimate, community-driven event, celebrating movement, mindfulness, and strength. The event took place in a dedicated yoga studio, where guests participated in a branded yoga session designed to embody Gymshark’s "United We Sweat" mantra. The atmosphere was curated to reflect Gymshark’s commitment to community and fitness, combining motivational branding, immersive design, and a premium workout experience.
Stoelt Productions executed a seamless event build, incorporating 3D dimensional Gymshark letters on the wall, branded vinyl applications, and custom Gymshark yoga mats for all participants. The "United We Sweat" slogan was prominently displayed, reinforcing the sense of unity and empowerment throughout the space. The intimate setting allowed attendees to fully engage with the workout and the brand, creating a memorable, high-impact experience that aligned with Gymshark’s mission of bringing fitness communities together.
Gymshark x @Growingannanas
CLIENT: Gymshark
TYPE: Fitness Activation + Influencer Event
LOCATION: Los Angeles, CA.
ACTUALIZATION: Stoelt Productions designed and built a branded, immersive yoga experience, integrating custom signage, event branding, and premium workout elements for a high-energy community event.
OUR ROLE:
Experiential Design
Production + Fabrication Oversight
3D Dimensional Gymshark Letter Installation
"United We Sweat" Wall Branding
Branded Vinyl + Sticker Applications
Custom Gymshark Yoga Mats
Seamless Event Execution + On-Site Management
