RuPaul’s Drag Race Claw Machine
Stoelt Productions teamed up with Shiraz Creative to kick off the new year in style, celebrating the Season 14 premiere of RuPaul’s Drag Race for VH1. The centerpiece of this activation was a larger-than-life, 12-by-12-foot claw machine, designed as a playful nod to the show’s iconic tagline, “snatch the crown.” Positioned at Westfield Century City in Los Angeles, the installation offered fans a unique photo op to get into the spirit of the premiere.
The claw machine featured a custom 3D-printed claw and crown, perfectly illuminated by dynamic lighting that brought the experience to life. Stoelt Productions managed the fabrication and lighting for this vibrant, eye-catching activation, creating an unforgettable moment for fans and passersby alike. This bold, tongue-in-cheek installation successfully built buzz for RuPaul’s Drag Race while staying true to the show’s larger-than-life personality.
VH1’s 'RuPaul’s Drag Race’ Claw Machine
PARTNER & CLIENT: Shiraz Creative & VH1
TYPE: Pop-Up Activation + Premiere Launch
LOCATION: Westfield Century City, Los Angeles
ACTUALIZATION: A playful, larger-than-life 12-by-12-foot claw machine featuring a 3D-printed claw and crown, serving as an interactive photo op to celebrate the launch of RuPaul’s Drag Race Season 14.
OUR ROLE:
Fabrication + Build Management
Production Design Support
Lighting Design + Integration
