Clinique Even Better Eyes Dark Circle Corrector Beauty Launch
Clinique introduced its Even Better Eyes Dark Circle Corrector with a first-of-its-kind beauty launch in New York City, transforming the Setai Penthouse into an immersive luxury experience. Taking over one of the two penthouses in the brand-new building, Stoelt Productions built out an entire environment, crafting a pristine, white modern aesthetic that highlighted Clinique’s innovation and elegance. With floor-to-ceiling windows overlooking the New York City skyline, the setting offered a breathtaking backdrop for press meetings, product exploration, and interactive demonstrations over the course of two days.
The event featured innovative touch-screen technology, integrating PC-based interactive experiences that engaged guests in Clinique’s skincare advancements. Gallery-style canvas wraps displayed detailed product imagery, while sleek, custom-built product displays showcased the Even Better Eyes Dark Circle Corrector in a refined, artistic manner. A brunch and light bites catering experience complemented the event, adding a sophisticated hospitality touch. Through its seamless fusion of technology, luxury, and innovation, the Clinique Setai Penthouse launch set a new standard for beauty activations, creating a memorable, high-end experience for media and industry insiders.
Clinique Beauty Launch
CLIENT: Clinique
TYPE: Beauty Product Launch + Press Event
LOCATION: New York, NY
ACTUALIZATION: Stoelt Productions transformed a vacant luxury penthouse into an interactive beauty-tech space, integrating custom-built product displays, touch-screen technology, and a refined gallery aesthetic for an immersive brand experience.
OUR ROLE:
Experiential Concept + Design
Production + Fabrication Oversight
Complete Penthouse Build-Out
Touch-Screen Technology + PC-Based Interactives
Gallery-Style Canvas Wrap Displays
Custom Beauty Product Display Design
Luxury White Pristine Aesthetic Furniture + Decor
Brunch + Light Bites Catering
Event Execution + On-Site Management
