Clio Awards 2012
The 53rd annual Clio Awards brought a fresh, modern approach to honoring the advertising industry’s top talent at the American Museum of Natural History. With a focus on elevating the overall experience, the event showcased a striking visual identity that emphasized the Clio brand, using bold red lighting, high-gloss finishes, and oversized award statuettes. Hosted by the legendary Joan Rivers, the ceremony balanced prestige with entertainment, celebrating creative excellence while keeping the show concise and engaging. Live social media integration allowed guests to engage in real-time, sharing their experiences with hashtags and interactive displays.
Following the ceremony, the after-party in the Milstein Hall of Ocean Life transformed into a sleek, immersive experience. A custom 15-foot circular bar with a towering Clio Award statue became the focal point of the space, while black chesterfield sofas, reflective chrome tables, and floating chandeliers created an upscale lounge atmosphere. Interactive brand displays, touch-screen interfaces, and a dramatic trophy bar allowed guests to engage with the event’s creative legacy in new ways. The 2012 Clio Awards reinforced the brand’s commitment to innovation, merging tradition with modern technology to craft an unforgettable night.
Clio Awards 2012
CLIENT: Prometheus Global Media - Clio Awards
TYPE: Award Show + Industry Gala
LOCATION: American Museum of Natural History, New York City
ACTUALIZATION: The Clio Awards returned to the American Museum of Natural History with a revitalized look, blending dramatic lighting, interactive technology, and elevated design to celebrate the year’s most outstanding achievements in advertising.
OUR ROLE:
Event Production + Project Management
Scenic Fabrication + Installations
Stage + Set Design
Lighting + Audio-Visual Integration
Custom Bar + Lounge Design
Interactive Branding + Touch-Screen Displays
After-Party Experience
