Fashion’s Night Out – Beverly Center
Fashion’s Night Out, the global fashion initiative launched by Anna Wintour, turned into an annual spectacle at the Beverly Center, establishing itself as Los Angeles' premier fashion celebration. Over two consecutive years, Stoelt Productions transformed the Beverly Center into a high-energy fashion hub, producing a full-scale runway show in Center Court featuring looks from top retailers like Bloomingdale’s, Macy’s, Traffic, Forever 21, and Guess. The event drew thousands of attendees, including celebrities, designers, and industry leaders, with notable appearances from Nicole Richie, Randy Jackson, Lisa Love (Vogue), and Miss California USA Katie Blair. The night blended late-night shopping, celebrity engagements, and entertainment, with guests enjoying DJ performances, exclusive promotions, and in-store experiences.
A massive video wall, designed and rigged from the roof of the Beverly Center, served as the event’s visual centerpiece, built overnight and installed over the course of a week-long production. This LED screen showcased live event feeds, branded content, and interactive media, amplifying the runway shows and fashion presentations to the entire mall. The production design extended throughout the venue, featuring branded installations, lighting, and step-and-repeat backdrops for press opportunities. With celebrity-hosted runway shows, in-store activations, and a vibrant, citywide fashion celebration, Fashion’s Night Out at the Beverly Center cemented its place as L.A.'s official FNO event, underscored by Anna Wintour’s presence on stage with Nicole Richie.
Fashion’s Night Out – Beverly Center
CLIENT: The Beverly Center
TYPE: Fashion Show Live Event + Retail Activation
LOCATION: Beverly Center, Los Angeles, CA
ACTUALIZATION: Stoelt Productions designed and produced an immersive, large-scale fashion event, including runway show production, a massive LED video wall installation, and full event branding, making Beverly Center the epicenter of Fashion’s Night Out in Los Angeles.
OUR ROLE:
Experiential Concept + Design
Production + Fabrication Oversight
Full-Scale Runway Show
LED Video Wall Rigging
Custom Step-and-Repeat Press Backdrop
Branded Environmental Lighting + Signage
VIP Experience + In-Store Shopping Activations
Event Execution + On-Site Management
