LOUIS VUITTON RODEO DRIVE
Louis Vuitton’s Zoooom with Friends pop-up on Rodeo Drive fused fashion, tech, and interactivity, featuring bold red shipping containers and augmented reality.
LOUIS VUITTON POP-UP | RODEO DRIVE
CHALLENGE:
After stops in Shanghai, Tokyo, Paris, and Miami, Louis Vuitton brought Zoooom with Friends to Rodeo Drive, enlisting our expertise to bring the vision to life. The goal was to create an immersive retail experience merging fashion, digital engagement, and bold aesthetics while navigating pandemic restrictions and logistics.
INSIGHT:
The Message in a Bottle collection was designed to be more than just fashion—it was about storytelling and interactive experiences. With traditional runway shows limited, the pop-up needed to create a dynamic way for consumers to engage with the collection through bold visuals and digital interactions.
SOLUTION & RESULTS:
Designed and fabricated a striking space featuring bold red shipping containers as a signature visual element.
Integrated digital displays looping Paris runway shows to enhance the in-store shopping experience.
Enabled interactive engagement with Zoooom with Friends characters via Snapchat QR codes, merging digital and physical interactions.
Balanced exclusive product drops, brand storytelling, and technology-driven experiences for a seamless luxury environment.
Strengthened Louis Vuitton’s connection with next-gen consumers through an iconic, interactive activation.
