eBay ComplexCon
eBay brought the heat to ComplexCon with a 2,500 sq. ft. interactive showcasing the best in sneakers, streetwear, luxury, and collectibles - all backed by the eBay Authenticity Guarantee.
eBay House | ComplexCon
CHALLENGE:
eBay tapped Stoelt Productions to create a 2,500 sq. ft. interactive house at ComplexCon, showcasing sneakers, streetwear, luxury, and collectibles. The challenge was designing an immersive, multi-room activation that highlighted eBay’s product categories in a seamless, visually striking, and interactive way while managing a tight five-day build timeline.
INSIGHT:
Consumers engage best with brands when interacting with products in an immersive environment. We recreated familiar home spaces— a bedroom, office, laundry room, game room, and living room—to showcase eBay’s diverse offerings in a way that resonated with collectors and shoppers.
SOLUTION & RESULTS:
Designed and fabricated a five-room immersive experience, each space themed by eBay’s key product categories.
Integrated interactive elements, including a sneaker tunnel, luxury handbag ball pit, vintage arcade games, and live-streamed auctions.
Used bold brand colors and LED-lit displays to create a surreal, instantly recognizable eBay experience.
Completed the entire build in five days, from flooring and lighting to fabrication and final setup.
Elevated eBay’s presence as the title sponsor of ComplexCon, reinforcing its marketplace leadership in authenticated fashion and collectibles.
