Rock & Republic - 14 Hours: Locked & Loaded Fashion Show
For its New York Fashion Week debut, Rock & Republic made a bold statement with a massive, stadium-like production at Cipriani 42nd Street—all built within an astonishing 14-hour timeframe. With the venue completely off-limits the day before due to another event, Stoelt Productions executed a minute-by-minute overnight build, transforming the historic space into a rock concert-inspired runway experience. The 23 towering LED panels, an illuminated diamond-cut logo, and a custom stage with stadium seating created an electric, high-energy environment that embodied the brand’s signature rebellious edge.
At 12:01 AM on show day, a 70-person crew unloaded 10 trucks filled with 170 stage decks, a custom staircase, and 450 Kartell Louis “ghost” chairs through the venue’s front entrance. The space was also furnished adding white leather seating and two massive crystal chandeliers, which gave a sleek contrast to the raw energy of the runway show. As the lights dimmed and DJs Stone Rokk and Marshall Barnes pumped out tracks from The Who and Led Zeppelin, models stormed the runway in Rock & Republic’s signature denim, while soft LED panels projected larger-than-life runway visuals and pulsing graphics—delivering an arena rock spectacle unlike any other.
Rock & Republic - 14 Hours: Locked and Loaded
CLIENT: Rock & Republic
TYPE: Fashion Show Production
LOCATION: Cipriani 42nd Street, New York City
ACTUALIZATION: With only 14 hours to fully build and execute, Stoelt Productions orchestrated a seamless overnight transformation, bringing Rock & Republic’s bold vision to life with a high-energy, concert-inspired runway show.
OUR ROLE:
Event Production & Project Management
Scenic Fabrication & Installations
Runway & Stage Design
LED & Visual Integration
Logistics & Overnight Load-In Coordination
