Reebok Jukari Fit to Fly Pop-Up
The Jukari Fit to Fly pop-up studio launched in Los Angeles’ La Brea district, offering an exclusive fitness experience developed by Reebok and Cirque du Soleil. The invite-only event showcased a dynamic full-body workout using the FlySet, an aerial suspension system designed to enhance cardio, strength, and balance training. Stoelt Productions transformed the vacant studio space into a high-energy fitness environment featuring custom workout stations, a sleek showroom, and spa treatment areas. The space was engineered to support the unique rigging system, ensuring a seamless, safe, and immersive workout experience. The pop-up was so successful that Reebok extended its presence in Los Angeles, keeping the studio open for an additional year beyond its original run.
The event drew celebrities and fitness influencers, including Mischa Barton, Audrina Patridge, and Holly Madison, who participated in private sessions to test out the innovative aerial fitness concept. The visually striking space, complete with vibrant lighting, a modern fitness lounge, and premium Reebok product displays, created an interactive brand experience that reinforced the excitement and exclusivity of Jukari Fit to Fly. Attendees could also enjoy on-site spa treatments, including massages and manicures, adding a wellness component to the event. The experience was carefully curated to feel exclusive yet inviting, solidifying Jukari Fit to Fly as a revolutionary approach to fitness. With its overwhelming success, the concept quickly expanded to Miami, Montreal, and other major cities.
Jukari Fit to Fly Event
CLIENT: Reebok + Cirque du Soleil
TYPE: Brand Activation + Fitness Pop-Up
LOCATION: La Brea, Los Angeles
ACTUALIZATION: Stoelt Productions executed a full-scale transformation of an empty commercial space into a state-of-the-art fitness studio, featuring custom flooring, structural reinforcements for aerial workouts, and premium lighting design. The event provided an exclusive, high-energy brand experience, reinforcing Reebok’s commitment to innovation and movement.
OUR ROLE:
Event Production + Project Management
Custom Fitness Studio Design
Scenic Fabrication + Installation
Engineering + Rigging Support
Lighting + Audio Integration
Luxury Guest Experience Curation
