Reebok Easytone Launch
Reebok introduced its Easytone collection with a stunning nighttime launch event, held at an exclusive mansion known for its Hollywood history, where Paris Hilton filmed her reality show for two years and later purchased by Rihanna. The entire venue was transformed into an immersive pink-hued brand experience, with vibrant lighting washing the exterior of the house in soft pink and purple tones. Inside, the walls were illuminated with dynamic pink lighting, creating an art gallery-like ambiance, where large gallery wraps of the campaign shoot were displayed as striking visual moments and plinths showcased the latest sneaker designs in a modern, museum-style format.
At the arrivals area, a custom-branded purple carpet featuring the Reebok Easytone logo led guests to a step-and-repeat backdrop for press and photography moments. Outside, the pool was branded with a massive Reebok gobo projection, while heat lamps, an illuminated cocktail bar, and glowing high-top tables created a luxurious, lounge-like atmosphere with breathtaking city views. A fire pit provided a cozy social setting, while a DJ set the mood with music throughout the night. Looking in from the outside, the mansion’s towering windows glowed pink, making the house itself a larger-than-life branded statement. Guests enjoyed tray-passed cocktails as they explored the space, indulging in an elevated, high-fashion take on athletic footwear.
Reebok Easytone Launch
CLIENT: Reebok
TYPE: Fitness Product Launch + Brand Activation Event
LOCATION: Private Mansion, Los Angeles, CA
ACTUALIZATION: Stoelt Productions transformed a luxury mansion into a glowing pink-infused brand experience, integrating lighting, immersive visual displays, branded installations, and interactive product showcases for an unforgettable launch event.
OUR ROLE:
Experiential Concept + Design
Production + Fabrication Oversight
Exterior + Interior Lighting
Gallery-Style Campaign Image Displays
Reebok Easytone Shoe Bar + Product Plinths
Branded Purple Carpet + Step-and-Repeat
Gobo Projection of Reebok Logo on Pool
Illuminated Cocktail Bars + Heat Lamps + Outdoor Lounge Design
Fire Pit Lounge Installation
Custom DJ Setup
Luxury Cocktail Service + Tray-Passed Drinks & Bites
Event Execution + On-Site Management
