Pandora Powerhouse SXSW Interactive 2015
At SXSW Interactive, Pandora transformed The Gatsby into the Pandora Powerhouse, a dynamic meeting-friendly space showcasing the seamless integration of Pandora across multiple smart devices. Produced by Stoelt Productions, the activation featured a Connected Home experience, designed to highlight how users could access Pandora in various everyday environments. Divided into five distinct rooms, guests explored interactive kiosks in the living room, dining room, office, and an upstairs game room, each demonstrating Pandora’s capabilities on iPad Air, Google Chromecast, TiVo, Xbox, and other connected devices. Attendees engaged with custom demo stations, which showcased Pandora’s adaptability across different platforms, reinforcing the brand’s B2B focus on advertising and tech partnerships.
Beyond the interactive home showcase, Pandora Powerhouse provided a hub for industry networking and client engagement, offering a dedicated space for Pandora’s advertising partners, tech executives, and industry professionals. The activation featured panel discussions, private client meetings, and exclusive live performances, including a set by Mark Ronson, elevating the experiential nature of the event. With SXSW serving as a prime intersection of music and technology, Pandora leveraged this opportunity to demonstrate its platform’s reach, secure new partnerships, and engage key stakeholders in the evolving media landscape.
Pandora Powerhouse SXSW Interactive 2015
CLIENT: Pandora
TYPE: Interactive Technology + Large-Scale Music Festival Activation
LOCATION: Austin, TX.
ACTUALIZATION: A multi-room Connected Home experience showcasing Pandora’s presence across smart devices, paired with B2B client meetings, industry networking, and live performances.
OUR ROLE:
Large-Scale Festival Activation + Logistics
Sponsor Activation Design + Execution
Venue Transformation + Custom Build-Outs
Tech-Integrated Demo Stations + Digital Content Integration
Custom Lighting + Environmental Enhancements
Live Production Management
Installation Oversight + Managing All Production Operations
