Adweek Brand Genius Awards
The Adweek Brand Genius Awards was held at Capitale in downtown Manhattan and celebrated visionary marketers who pushed the boundaries of branding and advertising. Hosted by Adweek and sponsor AOL, the annual gala honored ten standout brand leaders, along with Brand Visionary Russell Simmons, recognizing their creativity, risk-taking, and transformative campaigns. With more than 460 industry leaders, colleagues, and guests in attendance, the evening showcased the power of branding in shaping cultural conversations and consumer engagement. Winners included Tim Ellis of Activision, Fernando Machado of Dove, and Lauren Hobart of Dick’s Sporting Goods, among others, who were celebrated for their ability to craft compelling, disruptive, and emotionally resonant brand experiences.
From the glamorous red carpet and step-and-repeat arrivals area to the sophisticated cocktail reception and gourmet catering, every aspect of the event reflected Adweek’s commitment to excellence and innovation. Designed and produced by Stoelt Productions, the event’s visual and experiential elements mirrored the essence of ingenuity. Inspired by the Edison light bulb, which symbolized bright ideas and innovation, the space featured custom filament light bulb centerpieces, branded décor throughout, and a stage adorned with illuminated bulbs. Each 13-inch-tall centerpiece emitted a soft glow, subtly reinforcing the creative brilliance of the honorees. The seamless blend of striking aesthetics, immersive branding, and top-tier hospitality ensured that the Brand Genius Awards was an unforgettable evening of recognition and inspiration.
Adweek Brand Genius Awards
CLIENT: Adweek
TYPE: Industry Recognition Event + Awards Gala
ACTUALIZATION: Stoelt Productions designed and produced a sophisticated awards event that blended elegance with innovation, using custom lighting, branded décor, and immersive stage design to create a visually striking experience.
LOCATION: New York, NY
OUR ROLE:
Event Design + Production
Red Carpet + Step-and-Repeat Arrivals Area
Light Installations
Edison Bulb-Inspired Table Centerpieces
Branded Décor Throughout the Venue
Catering & Cocktail Service Coordination
Event Management + Logistics
Audio-Visual & Lighting Coordination
