Stoelt was brought on board to engineer, fabricate, and provide logistics support for the activations that came to life in an assortment of locations across New York City, Miami, and Los Angeles over two months.

The first of two components was the mobile activation featuring a pair of wrapped vintage VW buses, supported by an array of custom fabricated kits that included swag displays, signage, and decor that was scalable for each location. Stoelt sourced, procured, and wrapped the vans and along with engineering and fabricating the support elements.

The second component of the campaign was branded pop-up carts that could activate anywhere on short notice. The result was a fully customized pushcart clad in solid wood with color-matched direct printing, modular pegboard swag displays, integrated folding counter, umbrella, and custom flags. Thought the duration of the campaign, these lounges were deployed in 175 locations.

Celebrating its 5th year in the Los Angeles market, Lyft wanted to thank its drivers and give back to the community. To say “thank you,” Lyft offered drivers $1 car washes. By the end of the campaign, Lyft washed over 10,000 cars, donating 100% of the proceeds to the L.A. Regional Food Bank.

Taking over the La Cienega Car Wash, we completely redesigned the car wash with Lyft’s brand colors and retro vibe. Featuring a massive marquee sign, fresh paint job, custom signage, hand-painted photo-opp mural, uniformed brand ambassadors, and dedicated Lyft lane for drivers, this OOH activation ran from July through September.

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Commanding over 300,000 sq ft of real estate on 6th and 7th Street in Austin, the Pandora events team once again tapped Stoelt Productions for the third consecutive year. Showcasing and live streaming 42 bands over the course of the four-day festival, taking things to the next level this year was paramount in support of the brand repositioning and the launch of the new Pandora Premium service.

New for 2017, our team had just four days to build out the entire three-city-block footprint. The Stoelt team was challenged to not only produce a flawless event and stage production, but also design, develop and execute five sponsor activations for FedEx, Ashley Home Store, Clorox, Simple Mobile, McDonald's, and a roaming activation for MGM National Harbor. Going even bigger this year Stoelt erected a 4' x 60' 4mm LED marquee on the front of the venue featuring custom content developed for each day featuring the daily line-up of artists, social media handles, and the live stream URL.

Once again illuminating the streetscape as day turned to night, over 140' of LED lighting was cantilevered 12' over the sidewalk on 6th Street that created the event parameter. Over 20 massive UV-led fixtures bathed the exterior of the venue, dye sublimated cloth banners, and the new 100' long by 12' high branded scrims. Suspended from the west wall, a custom 8' square neon sign with integrated 4mm LED screens and LED lighting faced Waller Creek. Streaming live to the Pandora platform, our teams had just 20 minutes for changeover between bands.

Lastly, the new and expansive 14,000 sq ft artist village featured custom-built Edison walls, a content capture trailer, an outdoor lounge, and two hospitality tents. As one of the largest builds and brand experiences, Pandora as SXSW 2017 once dominated the 2016 SXSW music festival.

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Consuming an entire city block downtown Los Angeles and all of Microsoft Square, Stoelt Productions once again partnered with the Pandora events team for the 3rd consecutive year in a row to design, build and execute the 4th installation of the #summercush concert series. Summer Crush is Pandora’s largest single day event annually and was streamed live on Pandora’s platform featuring performances by Daya, Fergie and 5 Seconds Of Summer.

With just two days to build out this massive event, Stoelt took possession of the street in front of the Staples Center (Chick Hearn Square) at 6 PM sharp on Thursday, August 11th to deploy the staging, overall infrastructure, and custom shades-sail structure. Working around the clock, the stage was set, sail structure was erected, and the footprint for the Sponsor Village was laid out. Beyond producing and live-streaming three of America's hottest acts, Stoelt was also tasked with designing, rendering, building and executing five sponsor activations for Quizno’s, BestBuy, Amazon Prime Student, SweeTarts, and Chevron. The custom builds included a giant toaster oven, gladiator style wrecking ball inflatable ball game, phone charging station, adobe style kitchen, and a carwash/gas station dispensing water to keep things cool.

New for 2016, Stoelt designed and fabricated a 14’ high x 32’ wide custom hard-wall stage backdrop with over 38,000 individual hanging reflective disks and an integrated LED logo making for a stunning stage show. Also new this year was two massive LED 9’ x 16’ video screens flanking the stage showing IMAG and the events social feed, a 12’ wide by 12’ high LED DJ booth, and 45’ Moviebird jib that captured all of the excitement on stage and beyond.

Also new this year was the mammoth Pandora Icon Photo moment, 16 freestanding social media signs, 30’ wide by 150’ long custom shade sail structure that donned twelve gigantic custom sails, echoing the color-ways of the event and hanging swing benches wrapped in the event creative. Lastly, a face swap wall featuring all of the artists gave guests a unique opportunity to swap faces and post them to their social channels. Like no other event of its kind or size, Pandora stole the show this year closed down summer right with an event of epic proportions.

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Taking on a $500-million renovation is no small undertaking. Neither is making the announcement for such a project. The Taubman Company once again turned to Stoelt Productions to conceive, design and execute the renovation announcement event that would transcend the traditional press event format and convey the essence and design of the newly positioned luxury-brand mall.

Using 3D architectural renderings and imagery as inspiration, Stoelt designed the stage to emulate the brand new LED back-lit, perforated, platinum bands that will line the dramatic and open skylights throughout the shopping center. Towering nine-stories above the streets of L.A., the project began with the installation of a London Bridge type truss on the roof to support the 4,000 lb. LED wall and also the 60' truss.

With the outdoor infrastructure in place, over the next six days, crews worked overnight shifts to build the stage and set, concealing the existing and functioning restaurant. Utilizing the entire 7,000 sq ft Grand Court, gallery style walls erected to form the parameter of the event, which featured overscale prints of the 3D architectural renderings of the new center and the work of Italian architect Massimiliano Fuksas.

The renderings which were covered at the beginning of the event were later revealed, following the launch video and announcement of nine new restaurants by celebrity chef Michael Mina.

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Supporting the launch and introduction of the new Instagram Digital and Fashion and Beauty Zine, Stoelt Productions was tapped to produce "Instagram Presents" The Fashion & Beauty Edition, Virtual event in New York City.

This two-hour hybrid virtual event featured a discussion and Q & A session with Eva Chen, vice president of fashion and shopping partnerships at Instagram, and Kristen Noel Crawley, founder of KNC Beauty. Much like several other virtual projects on our roster, one of the core objectives of this event was facilitating one-on-one discussions between Eva, Kristen, and the attendees.

Once again, employing our REMI remote studio in Los Angeles, we utilized a hybrid model with the talent live in the studio in New York, sending the feeds back to LA, where we handled switching, custom graphics, and live stream. Stoelt provided turnkey production services, including studio sourcing/procurement, set design/fabrication, decor, custom graphics, remote kits, remote studio, cameras, switching, Zoom integration, live stream, and covid compliance.

Supporting the Jason Wu Beauty brand's introduction and launch, Bespoke Beauty Brands tapped Stoelt Productions for a virtual masterclass hosted at their showroom in Los Angeles.

The one-hour virtual event featured celebrity makeup artist Ash K Holm and was led by Jason himself remote from New York, followed by a Q & A session for beauty editors and influencers.

With the main objective being one-on-one discussions between Jason and the editors, Stoelt created a hybrid virtual event model utilizing our remote studio in Los Angeles. Both Jason from New York and the showroom in Los Angeles feeds were sent via Zoom back to the studio, where we handled switching, custom graphics, and live steam for additional attendees who weren't a part of the Zoom call. This approach extended the event's reach well beyond the clients' expectations for the number of attendees.

WE provided turnkey production services, including set design, fabrication, decor, custom graphics, remote kits, remote studio, cameras, switching, Zoom integration, live stream, and covid compliance.

Originally planned to be an IRL (In Real Life) event as a Pop-Up on Melrose Blvd, the Byride Beauty Lab was going to be a multi-day event featuring brand activations and panel discussions and masterclasses.

Due to the ongoing pandemic, the brand elected to pivot to a virtual event with 8 hours of curated content, including editorial and sponsored segments centered around beauty, self-care, and well-being.

Rather than taking the typical route of utilizing a branded virtual event platform, Stoelt Productions recommended a studio-based event in Los Angeles with high-level production.

To make the event as engaging as possible and break the typical zoom fatigue, Stoelt worked with Byride to design and create a minimalistic set with a stage large enough for the four-person panel discussion. Utilizing a jib and multiple cameras, viewers experienced something new and different in the virtual event space.

Bridging the gap between online and in-person events, the first 800 guests registered for one of the eight sessions received a gift box packed with beauty essentials and sponsored products. Segments ranged from morning yoga and midday mediation to panel discussions and masterclasses centered and attendees we're able to follow along at home.

Stoelt Productions provided full turnkey production. Services included venue procurement, set design, fabrication, custom digital assets, technical production, cameras, switching, live stream, recording, covid compliance, and testing.