Pandora Summer Crush
Pandora's fourth annual Summer Crush concert transformed downtown Los Angeles into an immersive festival experience, taking over Microsoft Square and an entire city block for the brand's largest single-day event. Produced by Stoelt Productions for the third consecutive year, this high-energy concert featured headline performances by Daya, Fergie, and 5 Seconds of Summer and was live-streamed to Pandora’s platform for fans nationwide. With 4,000 attendees on-site, the event delivered an unforgettable celebration of music, audience engagement, and brand activation.
Stoelt Productions elevated the event with striking visual elements, including a 14-foot-high, 32-foot-wide stage backdrop featuring over 38,000 reflective disks and an LED logo, as well as two massive LED screens showcasing live event footage and social feeds. Guests enjoyed interactive sponsor activations, ranging from a SweeTarts inflatable wrecking ball game to Chevron’s hydration station and an Adobe-style kitchen by Cacique. Custom-designed shade structures and an offsite check-in area ensured a seamless and comfortable experience for attendees while enhancing Pandora's brand presence.
Pandora Summer Crush
CLIENT: Pandora
TYPE: Music Festival
LOCATION: Microsoft Square, Downtown Los Angeles
ACTUALIZATION: A city-block-wide concert and activation experience featuring live performances, sponsor activations, and custom stage design, all to celebrate Pandora's brand identity and its largest single-day event of the year.
OUR ROLE:
Concept Development + Strategy
Custom Stage Design + Fabrication
Sponsor Activation Design + Execution
LED Video Screen Integration
Photo Moments + Social Media Features
Shade Structure Design + Installation
Live Streaming + Broadcast Coordination
Lighting, Audio, + Special Effects
Guest Flow Management + Security
