M•A•C Cosmetics x Mia Moretti | Coachella
M·A·C Cosmetics debuted its festival-inspired capsule collection in collaboration with DJ Mia Moretti with an exclusive daytime pool party at the historic Ingleside Inn in Palm Springs. The event was a stylish celebration of bold, wearable makeup designed for festival-goers, featuring a vibrant mix of music, beauty, and summer-inspired activations. A curated guest list of influencers, artists, and music lovers, including Katy Perry, gathered to enjoy the sun-soaked atmosphere.
The launch event featured roving makeup artists offering touch-ups using the collection’s signature peach, pink, and red hues, as well as a custom photo moment with a trio of colorful umbrellas as a backdrop. Guests cooled off poolside while enjoying DJ sets and beauty experiences that echoed the effortless glamour of Palm Springs. The collaboration, inspired by vintage Hollywood and the modern festival scene, quickly became a festival must-have, with the collection selling out online shortly after launch.
M·A·C Cosmetics | Coachella
CLIENT: M·A·C Cosmetics
TYPE: Product Launch + VIP Festival Activation
LOCATION: Ingleside Inn, Palm Springs, CA
ACTUALIZATION: A festival-themed pool party to launch the M·A·C x Mia Moretti collection, featuring curated makeup activations, live DJ sets, and VIP beauty experiences in a relaxed yet high-energy setting.
OUR ROLE:
Event Design + Production
Space Design + Concepts
Brand Activations + Pop-ups
Graphic Design + Signage
Custom Installations + Decor
Fabrication Oversight
Installation Oversight
