La Prairie Swiss Ice Crystal Press Event
La Prairie introduced its Swiss Ice Crystal Press with a breathtaking experiential event designed to transport guests to the majestic mountaintops of Switzerland. This immersive brand experience blended high-end design, innovative materials, and multisensory storytelling to reflect the purity and resilience of Swiss nature. Guests arrived for an intimate brunch experience, first gathering in a holding area hidden behind frosted glass doors and draped curtains. They were then seated in a presentation room where animated Swiss Alps projection mapping covered the walls, setting the tone for the grand unveiling. The entire event space was wrapped in white vinyl over dark walnut, with flooring replaced for the activation to enhance the pristine, high-end atmosphere.
Following the presentation, guests entered a gallery-style space, where hero ingredients were encased in ice and displayed on plinths with hidden water tanks. Real ice crystal sculptures and a striking statement wall was crafted from styrofoam and precision-cut with a hot wire, creating a sculptural, glacier-like effect that mirrored the icy Swiss landscape. These icy installations, accompanied by a TV display embedded inside a sleek table, provided an interactive and visually stunning look into the science behind the product. The experience seamlessly blended luxury, nature, and technology, immersing attendees in La Prairie’s vision of timeless beauty and innovation.
La Prairie Swiss Ice Crystal Press Event
CLIENT: La Prairie
TYPE: Product Launch + Press Event
LOCATION: New York, NY
ACTUALIZATION: Stoelt Productions transformed the venue into a Swiss-inspired luxury space, integrating projection mapping, real ice installations, and sculptural elements to bring the La Prairie Swiss Ice Crystal Press to life.
OUR ROLE:
Experiential Concept + Design
Production + Fabrication Oversight
Scenic + Environmental Design
Museum-Style Displays + Plinth Installation
Projection Mapping + Animated Visuals
Custom Seating + Presentation Room Setup
Ice Crystal Installations + Seamless Water Tank Integration
TV + Digital Media Integration
Complete Venue Transformation
Grand Reveal + Guest Flow Management
Event Execution + On-Site Management
