The Life with Leana Tour | Gymshark x Leana Deeb
LOS ANGELES
The Life with Leana Tour was a transformational fitness and wellness experience that connected Gymshark athlete Leana Deeb with her passionate community. Designed to empower, inspire, and uplift, the tour made stops in Dallas, New York, and Los Angeles, bringing together hundreds of fitness enthusiasts for workouts, journaling, mindfulness, and community-building. Stoelt Productions was proud to collaborate on this groundbreaking activation, creating immersive brand moments that celebrated Gymshark’s commitment to inclusivity, confidence, and strength.
NEW YORK
Attendees participated in high-energy workouts, led by Leana herself, and recharged with refreshing smoothies, snacks, and Bloom pre-workout samples. The experience continued with a journaling and Q&A session, where guests reflected on their personal growth and engaged in meaningful conversations with Leana. The event also featured exclusive Gymshark x Leana Deeb merch, with proceeds supporting the Unicef Turkey & Syria Earthquake Appeal. With a warm, welcoming atmosphere and thoughtful details throughout, the Life with Leana Tour became an unforgettable moment of connection and empowerment.
DALLAS
The Life with Leana Tour
CLIENT: Gymshark
TYPE: Community Fitness Activation + Brand Pop-Up Tour
LOCATION: Dallas, New York City, Los Angeles
ACTUALIZATION: Stoelt Productions worked within a tight two-week turnaround to design, fabricate, and install key branding elements, ensuring a seamless experience across three major cities.
OUR ROLE:
Event Concept + Design
Branded Photo Moments
Custom “Sharker” Wall
Branded Backdrops (Touring Setup)
Plinths with LED Lighting for Product Display
On-Site Installation + Logistics
Custom Signage + Wayfinding
Over 300 Dumbbells + 150 Yoga Mats Sourced & Delivered
Production + Build Management
Tour Logistics
